Amber Case - 2015 by Daniel Root Amber Case is an entrepreneur and researcher helping Fortune 500 companies design, build, and think about connected devices. She is the co-founder and former CEO of Geoloqi, a location-based software company acquired by Esri in 2012. She spoke about the future of the interface for SXSW 2012’s keynote address, and her TED talk, “We are all cyborgs now”, has been viewed over a million times. Named one of National Geographic’s Emerging Explorers, she’s been listed among Inc Magazine’s 30 under 30 and featured among Fast Company’s Most Influential Women in Technology.

Case is the author of An Illustrated Dictionary of Cyborg Anthropology and Designing Calm Technology from O’Reilly Books (Fall 2015). She is a passionate advocate of privacy and the future of data ownership, and is interested in furthering the ideas of Calm Technology, wearable computing, and the future of the interface. Her previous work as Managing Director of Existence at Healthways involved predictive analysis and wellness. Amber lives and works in Portland, Oregon; you can follow her on Twitter @caseorganic and learn more at caseorganic.com.

Speaking and Consulting
Case is a welcomed speaker across many verticals. From colleges and universities to conferences and lunches, Case is just as comfortable speaking in front of large audiences as she is at smaller gatherings. To book Amber Case for a speaking engagement, contact Monica Davis at monica dot davis at caseorganic dot com. Note: Amber Case is currently booked until January 2016.

Book Amber Case for a Speaking Engagement.

Press Kit
Click for high resolution photos of Amber Case. All photos credit Daniel Root.

Amber Case - 2015 by Daniel Root

Amber Case - 2015 by Daniel Root

Amber Case - 2015 by Daniel Root

Calm Technology: Designing for the Next Generation of Devices

O’Reilly Books, Oct 2015


Available through O’Reilly’s Prerelease program Summer 2015.

Follow @calmtech for updates.

Case’s perspective on the Internet of Things totally re-wires our view of technology. Researchers at XEROX Parc were tackling the problems facing the Internet of Things back in the 70s, but now, too many people in tech are making the same mistakes, with executives intent on adding new features to their devices, because that’s the model they’re used to.

In the next 5-10 years, we’re going to have a whole class of connected devices, but we’re still focused on building technology that’s complex and code heavy. We’re already encountering this problem now, with heavy applications struggling to work on connected smartphones with minimal battery life and consumer attention. So we’re going to see a return to lower level device languages — LEGO-type projects that reward interoperability, instead of the walled gardens we have now. Expect a massive sea change, because successful technology for the IoT era will become really simple, with minimal interfaces. The future of the Internet of Things will be driven by “Calm Technology” – elegant, humane, unobtrusive.

An Illustrated Dictionary of Cyborg Anthropology

CreateSpace, Jan 2014


with Maggie Wauklyn (Illustrator), Douglas Rushkoff (Introduction)

What does it mean to have an online persona? How is technology changing the way we work, live and play? How do our tools influence the way we interact with the world? Technology is intertwined with almost every aspect of our lives. Our cell phones, cars and laptops have turned us into cyborgs. Cyborg Anthropology is a way of exploring how we live as a connected species.

This book explores topics such as junk sleep, hyperlinked memories, panic architecture, the quantified self, and how humans are changing through the use of technology. This book is an appetizer for an emerging field of study, an inspirational starting point for designers, developers, researchers, students, and anyone who wishes to explore the symbiotic relationship between technology and culture.

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