How can we design technologies that work alongside us, instead of against us?
The difference between an annoying technology and one that is helpful is how it engages our attention. Calm Technology is a framework for designing products and services that engage our attention in an appropriate manner. The aim of Calm Technology is to provide principles that follow the human lifestyle and environment in mind, allowing technology to amplify humanness instead of taking it away.
Participants will work in groups to solve a series of design challenges, including designing new products, ‘calming down’ a complex ones, communicating the principles of Calm Technology across an organization and team, and entering a product successfully into the marketplace.
Amber Case studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. She is the author of “Calm Technology” and “Designing with Sound” from O’Reilly books. She was a fellow at Harvard University’s Berkman Klein Center for Internet and Society and a visiting researcher at the MIT Center for Civic Media. In 2019, Amber joined the Institute for the Future (IFTF) as a Research Fellow.
Jon Brown is a Digital Architect with SDLC Partners in Pittsburgh, PA where he designs novel interactions to improve outcomes for patients with chronic conditions. He is a veteran of MAYA Design and holds a Master’s Degree in Human-Computer Interaction from Carnegie Mellon University.
What is TNW Conference?
TNW Conference is a 2-day technology festival that brings together international technology executives, top-tier investors and promising startups for two days of business, knowledge sharing and the best time you’ve ever had. Over the past 11 editions TNW Conference has grown from a 200-person event to one of the leading technology events, bringing together 15,000 attendees a day and 3,500 companies from all over the world.
How can you design technology that becomes a part of a user’s life and not a distraction from it? Amber Case explores the concept of calm technology, a method for smoothly capturing a user’s attention only when necessary, while calmly remaining in the background most of the time. Author Amber Case presents ideas first introduced by researchers at Xerox PARC in 1995, and explains how they apply to our current technology landscape, especially the Internet of Things. We’ll discuss the importance and challenge of designing technology that respects our attention, principles of calm design—peripheral attention, context, and ambient awareness and calm communication patterns—improving attention through a variety of senses.