Why the Web is Broken and How to Fix It

New Relic Tech Talks - January 13, 2014

Why the Web is Broken and How to Fix It



Amber Case

Director, Esri R&D Center Portland

@caseorganic

Do you remember?

Site Deaths

AOL Hometown (Nov 2008)
No data export
Posterous (2012)
Data export

1. The Siloed Web

We're all sharecropping

Changing user interfaces

Social network supermarkets

  • Maslow's Hierarchy
  • We rent a place to live
  • Food to eat
  • Now our identities are sharecropped

Something happened in 2003

What happened in 2003?

1997-2002: Blogs

Fight between RSS/Atom

2003: RSS/Atom Wars

Rise of Social Networks

  • Friendster (2002)
  • Facebook (2004)
  • Myspace (2004)
  • Twitter (2006)
  • Single UI + subscription model
  • One click signup

Pingback

Hooray! A way to let someone know that you linked to their site

NOT: Pingbacks = Useless

Pingbacks Became Spam

Decline of Personal Sites

State of Blogs Today

You Want to Blog, But...

Easier to Consume

vs. Create

Terms of Service; Didn't Read

Back to 2003

What should have happened in 2003?

Personal blogs would move forward

Differences between 2013 and 2003

Picking up from where 2003 left off

2008: Federated Twitter and Jaiku via XMPP PubSub

  • Feb 3, 2008 at Social Web FooCamp.
  • Blaine Cook and Ralph Meijer stayed up all night.

2010: Federated Social Web Summit

  • July 18, 2010 in Portland, OR
  • TL;DR: Too much talk, not enough build

2010: Frustrated Social Web Summit

  • July 18, 2010 in Portland, OR
  • TL;DR: Too much talk, not enough build

2010: "How about an indie web?"

Aaron Parecki
Tantek Çelik

2011: IndieWebCamp formed

Co-founded/co-organized by:
Aaron Parecki, Tantek Çelik, Amber Case, Crystal Beasley

2011: IndieWebCamp

Purpose: Show, don't tell

2. Enter
The Indie Web?

2012: IndieWebCamp

No Mailing Lists!

When the storytelling is told by people, not by traction or real implementation, then whoever tells the best story wins

-Blaine Cook

IndieWeb Principles

POSSE

Publish (on your) Own Site, Syndicate Elsewhere

PESOS

Publish Elsewhere, Syndicate (to your) Own Site

The NASCAR Problem

Web Actions

WebMention

Sandeep Shetty
Sandeep.io
"I should be able to mention someone from my own site and they should be able to receive it"

Pingback Display...

WebMention Display

IndieComments

IndieWeb Event RSVP

Why do we need an IndieWeb?

Freedom

Homestead, don't Sharecrop!

What the community has built

What the community has built

3. What you can do

Own Your Domain

Join the IRC Channel

Come to IndieWebCamp in Person!

What if we don't do this?

We Stop Creating

We need to focus on this route.

Show, Don't Tell.

A designer knows he has achieved perfection not when there is nothing left to add but when there is nothing left to take away.

-Antoine de Saint-Exupery

Let's make a web we can build again

Amber Case

Director, Esri R&D Center, Portland